In-depth articles on law firm SEO, AEO, web design, and getting cited by AI search. For solo and small firms. https://firmforte.com/blog/ 2026-08-14T09:00:00.000Z FirmForte hello@firmforte.com https://firmforte.com/ https://firmforte.com/blog/google-business-profile-posts-qa/ 2026-08-14T09:00:00.000Z 2026-08-14T09:00:00.000Z

GBP posts don't directly rank you, and the Q&A section is a risk most firms ignore. What each is worth for a law firm, and how much time to give them.

https://firmforte.com/blog/redesign-vs-patch-law-firm-website/ 2026-08-13T09:00:00.000Z 2026-08-13T09:00:00.000Z

Not every underperforming firm site needs a rebuild, and not every one can be patched. How to tell which you need, and what each costs.

https://firmforte.com/blog/content-velocity-for-law-firms/ 2026-08-12T09:00:00.000Z 2026-08-12T09:00:00.000Z

More posts isn't more rankings. What content velocity means for a law firm, why depth beats volume, and a pace a small firm can actually sustain.

https://firmforte.com/blog/conversational-content-for-law-firms/ 2026-08-11T09:00:00.000Z 2026-08-11T09:00:00.000Z

People type keywords into Google but talk to AI in full questions. What conversational content is, why it wins AI citations, and how to write it well.

https://firmforte.com/blog/aeo-for-law-firms-complete-guide/ 2026-08-10T12:00:00.000Z 2026-08-10T12:00:00.000Z

The complete guide for solo and small firms: what AEO is, how AI engines choose which firm to cite, the content and structure that get cited, how to measure it, and what nobody can honestly promise.

https://firmforte.com/blog/podcast-guesting-for-attorneys/ 2026-08-07T09:00:00.000Z 2026-08-07T09:00:00.000Z

Being a guest on the right podcasts builds authority, borrows an audience, and produces reusable content. Why it fits lawyers and how to do it well.

https://firmforte.com/blog/marketing-for-ip-and-patent-law-firms/ 2026-08-06T09:00:00.000Z 2026-08-06T09:00:00.000Z

IP and patent clients research longer and choose on technical depth. How to market a firm whose buyers are sophisticated and deliberate.

https://firmforte.com/blog/llms-txt-generator-walkthrough/ 2026-08-05T09:00:00.000Z 2026-08-05T09:00:00.000Z

A plain walkthrough for building an llms.txt file by hand for a law firm site, what goes in it, how to structure it, and where to put it.

https://firmforte.com/blog/gbp-categories-for-law-firms/ 2026-08-04T09:00:00.000Z 2026-08-04T09:00:00.000Z

Your primary GBP category is the biggest lever on which searches you show up for. How to choose the right primary and secondary categories for a law firm.

https://firmforte.com/blog/questions-to-ask-a-legal-marketing-agency/ 2026-08-03T09:00:00.000Z 2026-08-03T09:00:00.000Z

The questions that separate an agency worth hiring from one that locks you in, covering ownership, contracts, reporting, and who actually does the work.

https://firmforte.com/blog/five-pages-every-law-firm-website-needs/ 2026-08-02T09:00:00.000Z 2026-08-02T09:00:00.000Z

The five pages that do real work on a solo firm site, and the ones that just pad the invoice.

https://firmforte.com/blog/local-seo-vs-organic-seo-for-law-firms/ 2026-08-01T09:00:00.000Z 2026-08-01T09:00:00.000Z

What local and organic SEO each win for a law firm, which brings calls faster, and which to prioritize first.

https://firmforte.com/blog/reddit-ai-citations-for-law-firms/ 2026-07-31T09:00:00.000Z 2026-07-31T09:00:00.000Z

Reddit is the most-cited source in AI answers. Why the engines lean on it, and what a law firm should actually do about it.

https://firmforte.com/blog/ghostwritten-bylines-for-attorneys/ 2026-07-30T09:00:00.000Z 2026-07-30T09:00:00.000Z

Ghostwriting is fine if the attorney reviews and adopts it as their own. Where the ethics and authority line actually sits.

https://firmforte.com/blog/marketing-for-immigration-law-firms/ 2026-07-29T09:00:00.000Z 2026-07-29T09:00:00.000Z

Many immigration clients search in their native language. Why multilingual, local, reassuring marketing wins for immigration firms.

https://firmforte.com/blog/readable-without-javascript-law-firm-sites/ 2026-07-28T09:00:00.000Z 2026-07-28T09:00:00.000Z

If your content only appears after JavaScript runs, some crawlers see a blank page. What it means, why it matters, and how to test it.

https://firmforte.com/blog/nap-consistency-for-law-firms/ 2026-07-27T09:00:00.000Z 2026-07-27T09:00:00.000Z

Why your name, address, and phone matching everywhere matters more than you think for local ranking, and how to fix it.

https://firmforte.com/blog/12-month-marketing-contracts-who-they-protect/ 2026-07-26T09:00:00.000Z 2026-07-26T09:00:00.000Z

SEO takes time, but a penalty-backed 12-month lock isn't about that. Why these contracts protect the agency, not you.

https://firmforte.com/blog/core-web-vitals-for-law-firm-websites/ 2026-07-25T09:00:00.000Z 2026-07-25T09:00:00.000Z

What LCP, INP, and CLS measure, the targets to hit, and why passing them is an edge most law firm sites don't have.

https://firmforte.com/blog/technical-seo-checklist-for-law-firm-sites/ 2026-07-24T09:00:00.000Z 2026-07-24T09:00:00.000Z

Crawlability, indexing, speed, structure, and schema: the plain technical checklist a law firm site needs to pass.