Custom design. Original content. Full code ownership from day one. AEO built in, not bolted on. Pricing is on the page below, so you can decide before any call. Launch builds ship in 21 days from $3,500. Or start with a $1,500 audit if you're still weighing it.
Pricing on the page. No upsells. 14-day refund window.
The gap
Same traffic. Three times the cases.
The top-converting law firm websites aren't getting more visitors than yours. They're keeping the ones they already get. That's the whole game.
Most legal sites stop the buyer at the door. Templates, generic copy, missing proof. A personal injury firm in Houston, an estate planner in Chicago, a family lawyer in Phoenix — same script, every firm, every city. Buyers can tell within three seconds.
2.35%
Average law firm site conversion rate
6.46%
Top 10% of legal sites
3×
More cases. Same ad budget.
01
Real design, not a recolored template
The top sites look like they were made for that firm. The rest look like they were made for any firm. A Dallas PI lawyer's site shouldn't read like a Miami estate planner's with the colors swapped.
02
Copy that opens with the client's problem
"What do I do after a DUI in Phoenix?" beats "Serving the community since 1998" every time. Lead with their question. Your credentials can wait two paragraphs.
03
Proof before they have to scroll
Named clients. Real results. Bar credentials. Lawyers are skeptical buyers selling to skeptical buyers. They know what proof looks like.
04
Built for both Google and AI search
About 68% of legal queries now trigger an AI Overview. The sites cited by ChatGPT and Perplexity were structured for AEO. Yours probably wasn't.
Services
Five things we build. One outcome. More signed cases.
Get cited by ChatGPT, Perplexity, and Google AI Overviews. Original answer-first content, clean structure, consistent entity signals, monthly citation tracking.
Earned placements in Tier 1 legal trade publications, ghostwritten bylines under the attorney's name, full Person schema deployment. The authority work AI engines cite.
GBP setup, reviews strategy, local schema, map pack architecture. The first call when someone searches near them — that's the goal.
GBP setup + optimization
Local schema markup
Reviews strategy
Map pack ranking work
What every project includes
Four things that come standard. No upgrade required.
The same four guarantees on every tier. We don't separate the boring-but-important stuff into add-ons.
01
Pricing on the page
Four tiers and totals are posted further down. Decide before you reach out. No calls scheduled just to learn the number.
02
Code & domain are yours
WordPress site, fully exportable. Domain in your registrar account. GBP under your Gmail. Walk away whenever, take everything.
03
Three weeks to launch
Launch builds ship in 21 days. Multi-Attorney runs 30. We treat this like manufacturing, not consulting. Same schedule, every client, every time.
04
Bar-compliant copy
Every page reviewed against ABA Rule 7.1 and applicable bar advertising rules before launch. No outcome guarantees. No forbidden language.
How it works
From kickoff to live in 21 days.
Three weeks to ship. Then 30 days of post-launch support, included. About six hours of your time across the whole project. Here's what happens, week by week.
Week 101
Discovery & content
We learn your firm. You stop writing.
One 90-minute kickoff call. We pull out your voice, your practice areas, the kind of client you actually want, and what your current site is doing wrong. By Friday you'll have draft content for every page. Written in your tone. Bar-rule-reviewed.
90-min kickoffBrand voice docContent drafts
Week 202
Design & structure
You see the full site before any code is written.
High-fidelity design for every page. One revision round, scoped to design changes. (Not "let's start over.") When you sign off on Friday, week three starts on time.
WordPress build with your chosen editor. Schema markup on every page. Conversational FAQ blocks structured for AI search. Page speed tuned past 90 on PageSpeed Insights. Accessibility check, bar-rule pass, DNS cutover by Friday. You get a 30-minute training session, an admin handover doc, and an AEO baseline scorecard for your top 10 target queries, so we can both watch citations start landing.
Full WordPress buildSchema + FAQ markupLive launchAEO baseline
+30 days04
Post-launch support
The first month is on us.
Bug fixes, copy tweaks, edits that come up in the first weeks of running the new site. Same-day turnaround on anything that's clearly part of getting the launch stable. After day 30, ongoing work moves to Launch + Grow or stays on demand.
Bug fixesCopy tweaksSame-day response
Pricing
Four tiers. All posted right here.
You can read the whole pricing structure without filling out a form. The full pricing page has the side-by-side comparison and the free audit card. Cancel any retainer after month 3.
Audit + Fix
For firms just starting to evaluate
Your free audit, executed. 8-10 highest-ROI fixes on your existing site.
$1,500one-time7-day turnaround · No commitment
Free AEO audit, executed in full
8-10 highest-impact AEO/SEO fixes on your current site
If your question isn't here, drop it in the audit form below. We answer everything within a business day.
A law firm web agency is a marketing firm that specializes in building websites and search visibility services for law firms. FirmForte builds custom websites and pairs them with SEO, AEO, original copywriting, and Google Business Profile setup. We work with solo and small US law firms.
FirmForte has four published tiers. Audit + Fix is $1,500 one-time. Launch is $3,500 one-time. Launch + Grow is a $3,500 build plus $1,750 per month. Multi-Attorney is a $7,500 build plus $3,500 per month. All prices are on the pricing page. For reference, custom law firm websites in 2026 range from $1,500 to $50,000 across the industry.
Launch ships in 21 days from kickoff to live site. Multi-Attorney builds run 30 days because of the larger page count. Audit + Fix turns around in 7 days. Most agencies need 12 to 16 weeks; we hit our timelines because the process is productized, not consulting-style.
AEO (Answer Engine Optimization) for law firms is the practice of structuring a website so AI search engines cite it as a source. SEO targets blue-link rankings. AEO targets the AI-generated answer that now sits above them. About 68% of legal queries in 2026 trigger a Google AI Overview, so AEO is increasingly where the visible search result lives. Worth noting: Google's own 2026 guidance says that for Google Search, optimizing for its AI features is really just good SEO, since the AI answers run on the same ranking systems as normal search.
It comes down to content, not tricks. What gets quoted is original, genuinely useful writing that answers the questions clients actually ask, in a clear answer-first structure, on a site fast enough to crawl. Consistent entity signals (your firm name tied to its practice areas and locations) and verifiable claims from authoritative sources help engines trust it. Clean schema markup (FAQ, LegalService, LocalBusiness) sits underneath to keep you machine-readable, though Google's 2026 guidance is clear it isn't required to get cited. We build all of it into every site, included in every tier.
Industry median for law firm SEO retainers in 2026 is about $4,083 per month. FirmForte's Launch + Grow tier is $1,750 per month and includes SEO, AEO, two long-form articles, monthly AI citation tracking, and same-day edits. Below industry median, with pricing posted on the page.
You do. Full code ownership, domain in your registrar account, exportable WordPress site. If you ever leave, you take everything. We don't use a proprietary CMS and we don't host on a platform that locks the build to us.
WordPress, on every build. The editor is your choice — Divi, Elementor, or the WordPress block editor. We walk through the trade-offs on kickoff (editing workflow, plugin dependencies, long-term maintainability) and pick together. The choice goes in the scope of work. No proprietary CMS, no platform lock-in, regardless of which editor you pick.
Yes. Launch + Grow and Multi-Attorney can be cancelled after month 3 with no clawback. Audit + Fix and Launch are one-time fees with no monthly commitment at all. We don't do 12-month lock-ins.
Yes. Every page is reviewed against ABA Model Rule 7.1 (no false or misleading communications) and the applicable state bar's specific advertising rules before launch. No outcome guarantees, no prohibited specialization language, no hidden compliance debt at launch.
Free website & AEO audit
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
Homepage + top 3 practice-area pages reviewed
AI citation check across ChatGPT, Perplexity, Google AI Overviews
Schema markup & page speed audit
Top 3 highest-impact fixes, ranked by ROI
Competitor citation comparison
Request your free audit
Read by a human. 48-hour turnaround. No card required.
Still reading
Built right. Yours to keep.
If you've made it this far, you probably already know whether we're a fit. The audit form is the easiest way in. The pricing's a scroll away. No call required to start the conversation.