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An AEO-first law firm web agency

Law firm websites,
without the surprises.

Custom design. Original content. Full code ownership from day one. AEO built in, not bolted on. Pricing is on the page below, so you can decide before any call. Launch builds ship in 21 days from $3,500. Or start with a $1,500 audit if you're still weighing it.

$3,500
Launch from
21 days
To launch
100%
Code yours
The gap

Same traffic. Three times the cases.

The top-converting law firm websites aren't getting more visitors than yours. They're keeping the ones they already get. That's the whole game.

Most legal sites stop the buyer at the door. Templates, generic copy, missing proof. A personal injury firm in Houston, an estate planner in Chicago, a family lawyer in Phoenix — same script, every firm, every city. Buyers can tell within three seconds.

2.35%
Average law firm site conversion rate
6.46%
Top 10% of legal sites
More cases. Same ad budget.
  • 01

    Real design, not a recolored template

    The top sites look like they were made for that firm. The rest look like they were made for any firm. A Dallas PI lawyer's site shouldn't read like a Miami estate planner's with the colors swapped.

  • 02

    Copy that opens with the client's problem

    "What do I do after a DUI in Phoenix?" beats "Serving the community since 1998" every time. Lead with their question. Your credentials can wait two paragraphs.

  • 03

    Proof before they have to scroll

    Named clients. Real results. Bar credentials. Lawyers are skeptical buyers selling to skeptical buyers. They know what proof looks like.

  • 04

    Built for both Google and AI search

    About 68% of legal queries now trigger an AI Overview. The sites cited by ChatGPT and Perplexity were structured for AEO. Yours probably wasn't.

Services

Five things we build. One outcome. More signed cases.

Custom law firm website design, SEO, AEO, Digital PR & Attorney Branding, and Google Business Profile. Built in-house. Priced on this page.

SEO

SEO for law firms that ranks.

Practice-area pages structured for ranking. Technical health, keyword research, and the slow work that actually moves the needle.

  • Practice-area landing pages
  • On-page + technical SEO
  • Keyword strategy & mapping
  • Monthly performance review
AEO

AEO for law firms.

Get cited by ChatGPT, Perplexity, and Google AI Overviews. Original answer-first content, clean structure, consistent entity signals, monthly citation tracking.

  • Answer-first content structure
  • Question-led page architecture
  • Consistent entity & profile signals
  • Monthly AI citation tracking
Digital PR

Digital PR & attorney branding.

Earned placements in Tier 1 legal trade publications, ghostwritten bylines under the attorney's name, full Person schema deployment. The authority work AI engines cite.

  • Tier 1, 2, 3 press placements
  • Ghostwritten bylines
  • Person schema deployment
  • LinkedIn rebuild + podcast pitching
Google Business Profile

Google Business Profile for lawyers.

GBP setup, reviews strategy, local schema, map pack architecture. The first call when someone searches near them — that's the goal.

  • GBP setup + optimization
  • Local schema markup
  • Reviews strategy
  • Map pack ranking work
What every project includes

Four things that come standard. No upgrade required.

The same four guarantees on every tier. We don't separate the boring-but-important stuff into add-ons.

01

Pricing on the page

Four tiers and totals are posted further down. Decide before you reach out. No calls scheduled just to learn the number.

02

Code & domain are yours

WordPress site, fully exportable. Domain in your registrar account. GBP under your Gmail. Walk away whenever, take everything.

03

Three weeks to launch

Launch builds ship in 21 days. Multi-Attorney runs 30. We treat this like manufacturing, not consulting. Same schedule, every client, every time.

04

Bar-compliant copy

Every page reviewed against ABA Rule 7.1 and applicable bar advertising rules before launch. No outcome guarantees. No forbidden language.

How it works

From kickoff to live in 21 days.

Three weeks to ship. Then 30 days of post-launch support, included. About six hours of your time across the whole project. Here's what happens, week by week.

Week 101
Discovery & content

We learn your firm. You stop writing.

One 90-minute kickoff call. We pull out your voice, your practice areas, the kind of client you actually want, and what your current site is doing wrong. By Friday you'll have draft content for every page. Written in your tone. Bar-rule-reviewed.

90-min kickoffBrand voice docContent drafts
Week 202
Design & structure

You see the full site before any code is written.

High-fidelity design for every page. One revision round, scoped to design changes. (Not "let's start over.") When you sign off on Friday, week three starts on time.

Full-page designs1 revision roundAEO structure approved
Week 303
Build, AEO & launch

Ship it. Then watch the data.

WordPress build with your chosen editor. Schema markup on every page. Conversational FAQ blocks structured for AI search. Page speed tuned past 90 on PageSpeed Insights. Accessibility check, bar-rule pass, DNS cutover by Friday. You get a 30-minute training session, an admin handover doc, and an AEO baseline scorecard for your top 10 target queries, so we can both watch citations start landing.

Full WordPress buildSchema + FAQ markupLive launchAEO baseline
+30 days04
Post-launch support

The first month is on us.

Bug fixes, copy tweaks, edits that come up in the first weeks of running the new site. Same-day turnaround on anything that's clearly part of getting the launch stable. After day 30, ongoing work moves to Launch + Grow or stays on demand.

Bug fixesCopy tweaksSame-day response
Pricing

Four tiers. All posted right here.

You can read the whole pricing structure without filling out a form. The full pricing page has the side-by-side comparison and the free audit card. Cancel any retainer after month 3.

Audit + Fix
For firms just starting to evaluate
Your free audit, executed. 8-10 highest-ROI fixes on your existing site.
$1,500one-time7-day turnaround · No commitment
  • Free AEO audit, executed in full
  • 8-10 highest-impact AEO/SEO fixes on your current site
  • Schema markup added to homepage + top 3 pages
  • Google Business Profile cleanup and optimization
  • Before/after AI citation check
  • 7-day turnaround
Start with an audit
Launch
For solos and small firms launching or rebuilding
A custom site, AEO-architected, shipped in 21 days. No retainer.
$3,500one-time21-day delivery · No monthly fee
  • 5-page custom design and build
  • Original copywriting in your voice
  • SEO + AEO architecture, schema markup
  • Google Business Profile setup
  • 1 conversational AI intake flow
  • 30 days post-launch support
  • Full code and domain ownership
Start Launch
Multi-Attorney
For firms with 3+ attorneys
Bigger build, deeper retainer, multi-location SEO architecture.
$3,500/mo+ $7,500 build · Cancel anytime after month 3
  • Everything in Launch + Grow
  • 10-page custom build with practice-area landing pages
  • Multi-location SEO architecture
  • Digital PR for AI citations
  • Paid search + LSA management
  • Monthly strategy session with senior partner
Talk to us
Common questions

The things firms ask before signing.

If your question isn't here, drop it in the audit form below. We answer everything within a business day.

Free website & AEO audit

A second pair of eyes on your current site.

Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.

  • Homepage + top 3 practice-area pages reviewed
  • AI citation check across ChatGPT, Perplexity, Google AI Overviews
  • Schema markup & page speed audit
  • Top 3 highest-impact fixes, ranked by ROI
  • Competitor citation comparison

Request your free audit

Read by a human. 48-hour turnaround. No card required.

We reply within 1 business day. No spam. No sales calls.
Still reading

Built right. Yours to keep.

If you've made it this far, you probably already know whether we're a fit. The audit form is the easiest way in. The pricing's a scroll away. No call required to start the conversation.

Get a free audit →