Structured for how clients actually search now, on Google and in AI answers, and written to convert the ones who land. SEO and AEO in the architecture, not bolted on after. And the pricing's right on the page, so you can decide before any call.
Prefer a human? Request the full 6-page review · See pricing
The top-converting law firm websites aren't getting more visitors than yours. They're keeping the ones they already get. That's the whole game.
Most legal sites stop the buyer at the door. Templates, generic copy, missing proof. A personal injury firm in Houston, an estate planner in Chicago, a family lawyer in Phoenix — same script, every firm, every city. Buyers can tell within three seconds.
Benchmarks from WordStream's landing-page conversion study. The ~3× is the gap between those two rates.
The top sites look like they were made for that firm. The rest look like they were made for any firm. A Dallas PI lawyer's site shouldn't read like a Miami estate planner's with the colors swapped.
"What do I do after a DUI in Phoenix?" beats "Serving the community since 1998" every time. Lead with their question. Your credentials can wait two paragraphs.
Named clients. Real results. Bar credentials. Lawyers are skeptical buyers selling to skeptical buyers. They know what proof looks like.
AI Overviews now show up on a large share of legal queries. The sites cited by ChatGPT and Perplexity were structured for AEO. Yours probably wasn't.
Statewide Maryland traffic defense. We reorganized years of loose blog posts into six topic pillars, rebuilt 67 pages, and checked every legal claim against the Maryland Code — 40 of them turned out to be wrong.
Every figure comes from the firm's own Google Search Console, with the screenshots on the page. They're clicks and positions, not signed matters, and we keep that distinction rather than blur it.
Custom law firm website design, SEO, AEO, Digital PR & Attorney Branding, and Google Business Profile. Built in-house. Priced on this page.
Real custom design. Not a template with your colors swapped in. WordPress with the editor of your choice, fully exportable, yours from day one.
Practice-area pages structured for ranking. Technical health, keyword research, and the slow work that actually moves the needle.
Original answer-first content, clean structure, and consistent entity signals that make your firm easier for ChatGPT, Perplexity, and Google AI Overviews to understand and reference. Monthly tracking of whether you actually appear.
Earned placements in Tier 1 legal trade publications, ghostwritten bylines under the attorney's name, full Person schema deployment. The off-site authority signals AI engines weigh when they choose who to reference.
GBP setup, reviews strategy, local schema, map pack architecture. The first call when someone searches near them — that's the goal.
The same four guarantees on every tier. We don't separate the boring-but-important stuff into add-ons.
Every tier and total is posted — three further down, the multi-attorney tier on the pricing page. Decide before you reach out. No calls scheduled just to learn the number.
WordPress site, fully exportable. Domain in your registrar account. GBP under your Gmail. Walk away whenever, take everything.
Launch builds ship in 21 days. Multi-Attorney runs 30. We treat this like manufacturing, not consulting. Same schedule, every client, every time.
Every page reviewed against ABA Rule 7.1 and applicable bar advertising rules before launch. No outcome guarantees. No forbidden language.
From kickoff to launch in 21 days, then 30 days of support on us. Here's every step — your part stays small on purpose.
One 90-minute kickoff call. We pull out your voice, your practice areas, and the kind of client you actually want — and what your current site is doing wrong.
Kickoff Voice & priorities
By Friday you have draft copy for every page, written in your tone and bar-rule reviewed. You didn't write a word of it. You just approve or redline.
By Fri Content drafts
High-fidelity design for every page, with the AEO structure built into the layout — not bolted on later. You're looking at the real thing, not a wireframe.
Week 2 Full-page designs
One revision round, scoped to design changes. (Not "let's start over.") When you sign off Friday, week three starts on time.
By Fri Designs approved
WordPress build in your chosen editor. Schema on every page, conversational FAQ blocks structured for AI search, speed tuned to pass Core Web Vitals, accessibility and bar-rule pass.
Week 3 Build + schema
A 30-minute training session, an admin handover doc, and an AEO baseline scorecard for your top 10 target queries — so we can both watch citations start to land.
Launch Live launch
Bug fixes, copy tweaks, the edits that surface once you're running the new site. Same-day turnaround on anything that's clearly part of getting the launch stable. After day 30, ongoing work moves to Launch + Grow or stays on demand.
+30 days Stable & yours
About three hours of your calendar across the whole project — call it six all-in once you add approvals. The only thing that can slow it down is waiting on your approvals; that's the one lever you hold.
Real client reviews, verified and published on Trustpilot.
We've had a great experience working with Lareb and his team. They helped completely revamp our law firm's website and have also been handling our monthly SEO. They've been very responsive throughout the process, easy to work with, and quick to address any changes or issues that come up. Most importantly, after only a few months, we've already seen a noticeable improvement in our local search rankings for personal injury law. We're very happy with the work they've done and would highly recommend them to any business looking to improve their website and online presence.
Smooth process and great support!
Working with FirmForte has been a breeze. Everything was handled clearly and professionally from the start, and Lareb made sure all our questions were answered quickly. Really solid service if you're looking for clean web design and SEO work done right!
10/10
My experience with Lareb was superb. I am a new attorney who opened his own solo law practice; I contracted Lareb to make my website. Communication was exceptional, the product itself is beyond what I wanted, people consistently comment on how good the website is and how easy it was to navigate. I'd recommend Lareb to any future attorney looking to take the next step and build their own home. He is the foundation you need.
If you're looking for a dependable web designer and webmaster who truly acts as an extension of your team, look no further than Lareb and his team. They do far more than just keep our web presence modern and up to date-they provide proactive security monitoring against threats and malware, giving us peace of mind. We highly recommend them for future web development projects.
Absolutely amazing company
Absolutely amazing company. Highly skilled with fair pricing and they stay on top of all the latest trends. They have doubled my practice through strategic and smart growth of my website and other social media strategies. I couldn't recommend them more.
You can read the pricing without filling out a form. Firms with three or more attorneys have a fourth tier, Multi-Attorney — it's on the pricing page with the side-by-side comparison and the free review card. Cancel any retainer after month 3.
Three or more attorneys? See the Multi-Attorney tier
If your question isn't here, drop it in the form below. We answer everything within a business day.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
Read by a human. 48-hour turnaround. No card required.
If you've made it this far, you probably already know whether we're a fit. If you’re still weighing us against another agency, the honest comparisons go through the big names one by one. The review form is the easiest way in. The pricing's a scroll away. No call required to start the conversation.
