A personal injury client panic-searches from a phone an hour after a crash. An estate planning client is calm, methodical, comparing two firms over a week. They want different things, ask different questions, and decide in completely different ways. A template that treats them the same fails both. Every FirmForte build is the $3,500 Launch foundation shaped around how your specific clients actually decide.
All five are live: personal injury, family law, criminal defense, estate planning, and immigration. Each is the same $3,500 foundation shaped around how that practice's clients actually search and decide. Not sure which fits, or you practice something else? The free audit is the place to start.
Built for the way injury clients search: from a phone, in a crisis, increasingly through an AI answer that names a few firms first. Intake-first design, a page per case type, answer blocks written to get cited, and results and reviews that pass bar review.
Built for a stressed, private client who researches for days before calling. A page per matter, clear fee and process explanations, and answer blocks written to get cited.
Built for a 2am crisis on a phone. Immediate click-to-call, a page per charge with the county named, and answer blocks for the urgent questions.
Built for a calm, careful client comparing firms over a week. Education-led content, a page per instrument, and answer blocks written to get cited.
Built for a multilingual, mobile, deadline-driven client, often researching from abroad. A page per case type, clean translatable copy, and answer blocks written to get cited.
Search engines and AI answer engines both reward pages that answer one question well. A single page trying to cover car accidents, divorce, wills, and DUIs answers none of them clearly, so it gets cited for none of them. The firm that has a real page on "Houston truck accident lawyer," written for that exact question, is the firm that shows up when someone asks. That's the whole reason we build by vertical instead of handing every firm the same five-page shell.
The flip side: we don't bolt on practice areas you don't actually take. If you're a personal injury solo, you get injury pages built deep, not a thin "we also do estate planning" page that dilutes the whole site. Pick what you practice. We build that.
$3,500 flat for the Launch build, 21-day delivery, posted on the pricing page for everyone. No vertical costs more than another. Ongoing content and AI-citation work runs $1,750 a month on Launch + Grow, cancellable after month three.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
Read by a human. 48-hour turnaround. No card required.
