SEO
Law firm SEO pricing in 2026
The four bands retainers actually fall into, from $1,500 to $20,000 a month, and what each one should buy you.
Pricing
Published pricing. No surprises.
Five options, from a free review to a multi-attorney retainer — every price posted right here. No discovery call to get a number, and you can cancel any retainer after month 3.
Start free
Free AEO/SEO Audit
Send us your URL. In 48 hours we'll send back a 6-page report showing the exact queries we ran in ChatGPT, Perplexity, Google AI Overviews, and Claude, the firms cited instead of you, and the three changes that would flip that.
- AI citation check across 4 models
- Top 3 competitors named
- Schema + page speed audit
- 3 highest-ROI fixes, ranked
- 30/60/90 day roadmap
- 48-hour turnaround
Solos and small firms
Three ways to work with us, priced for solos.
A high-impact fix on your current site, a full new site, or a site plus an ongoing growth retainer. Cancel any monthly plan after month 3, no clawback.
Audit + Fix
For firms not ready to rebuild yet
Not ready for a rebuild? Keep your current site and fix the 8–10 things holding it back.
$1,500
one-time
7-day turnaround · No commitment
- Free AEO review, executed in full
- 8-10 highest-impact AEO/SEO fixes on your current site
- Schema markup added to homepage + top 3 pages
- Google Business Profile cleanup and optimization
- Before/after AI citation check
- 7-day turnaround
Launch
For solos and small firms launching or rebuilding
Ready for a new foundation? A custom, AEO-architected site in 21 days, no retainer.
$3,500
one-time
21-day delivery · No monthly fee
- 5-page custom design and build
- Original copywriting in your voice
- SEO + AEO architecture, schema markup
- Google Business Profile setup
- WordPress with your choice of editor
- 30 days post-launch support
- Full code and domain ownership
Most popular
Launch + Grow
For firms ready to compound traffic
Launched and want to keep climbing? Everything in Launch, plus ongoing AEO, content, and same-day edits.
$1,750
/mo
+ $3,500 build · Cancel anytime after month 3
- Everything in Launch
- 2 long-form articles per month
- Monthly AEO citation report
- Same-day edits, 2 hours per month
- Quarterly conversion review
- Priority email support
Larger firms
For practices with three or more attorneys.
Bigger build, deeper retainer, multi-location architecture, digital PR, paid search. Same transparent pricing model. Cancel after month 3.
Multi-Attorney
For firms with 3+ attorneys
Bigger build, deeper retainer, multi-location SEO architecture.
$3,500
/mo
+ $7,500 build · Cancel anytime after month 3
- Everything in Launch + Grow
- 10-page custom build with practice-area landing pages
- Multi-location SEO architecture
- Digital PR for AI citations
- Paid search + LSA management
- Monthly strategy session with the founder
Side by side
What's in each tier, line by line.
Audit + Fix is a one-off implementation, so it sits out of this comparison. Below are the three tiers that build or operate your website.
| Included |
Launch
$3,500 one-time
|
Most popular
Launch + Grow
$3,500 + $1,750/mo
|
Multi-Attorney
$7,500 + $3,500/mo
|
|---|---|---|---|
| Build & design | |||
| Custom design & build | 5 pages | 5 pages | 10 pages |
| Original copywriting in your voice | ✓ | ✓ | ✓ |
| Practice-area landing pages | — | ✓ | ✓ |
| Multi-location SEO architecture | — | — | ✓ |
| Full code & domain ownership | ✓ | ✓ | ✓ |
| SEO & AEO | |||
| SEO + AEO architecture at launch | ✓ | ✓ | ✓ |
| FAQ & LegalService schema | ✓ | ✓ | ✓ |
| Long-form articles per month | — | 2 | 4 |
| Monthly AEO citation report | — | ✓ | ✓ |
| Digital PR for AI citations | — | — | ✓ |
| Local & paid | |||
| Google Business Profile setup | ✓ | ✓ | ✓ |
| Paid search + LSA management | — | — | ✓ |
| Support & review | |||
| Post-launch support | 30 days | Ongoing | Ongoing |
| Same-day edits per month | — | 2 hrs | Up to scope |
| Quarterly conversion review | — | ✓ | ✓ |
| Monthly strategy with the founder | — | — | ✓ |
| Bar-rule compliance review | ✓ | ✓ | ✓ |
| Commercial | |||
| Time to launch | 21 days | 21 days | 30 days |
| Minimum commitment | None | Cancel after month 3 | Cancel after month 3 |
Honest about scope
What's not included.
The line items competitors usually bury inside contracts. We post them here so nothing gets billed twice.
×
Domain registration
Stays in your registrar account. Typically about $15 a year. We'll point it at the new site for you.
×
Hosting
We recommend SiteGround or Cloudways. Around $30–60 a month depending on plan. Set up under your account, not ours.
×
Paid ad spend
If you're on Multi-Attorney, we manage Google Ads and LSAs. The spend itself goes directly to Google, billed to your card.
×
Premium stock photography
If we use it, billed at cost — usually $40–80 across an entire site. We'd rather use real photos when you have them.
×
Bar advertising review fees
If your state requires formal pre-publication review, that fee is theirs, not ours. We'll prepare the submission.
×
Translation
Not in default scope. Common request for Spanish-language landing pages. We can quote it separately at sign-up.
How payment works
Paid in three milestones, not up front.
Nobody should wire a stranger $3,500 to start. The build fee splits across three points, each tied to something you can see and sign off on. The most you have out at any moment is one milestone.
30%
At kickoff
Books the build slot and covers discovery, your brand voice document, and the first copy drafts. $1,050 on Launch, $2,250 on Multi-Attorney.
40%
At design approval
Due when you've seen the page designs and signed off, before we start building. If the design isn't right, we revise it before this one is raised.
30%
Before launch
Due once the site is finished on staging and you've reviewed it, and settled before we point your domain at it. Nothing goes live with a balance outstanding.
Retainers are separate. Launch + Grow and Multi-Attorney monthly fees start the month after launch and bill monthly in advance. Cancel any retainer after month 3.
The kickoff payment stops being refundable once discovery starts. It buys bespoke work — research into your practice, your market, and your copy — and that work can't be resold to anyone else. Before discovery starts, it's refundable in full.
If a project goes quiet, it pauses rather than dies. After 30 days without a response from your side we'll park the build and pick it up when you're ready. Milestones already paid stay credited to the project.
All figures are USD. Prices on this page are the full build fee; the percentages above are how it's split, not an addition to it.
Common questions
The things firms ask before signing.
If your question isn't here, drop it in the form below. We answer everything within a business day.
FirmForte has four published tiers. Audit + Fix is $1,500 one-time. Launch is $3,500 one-time. Launch + Grow is a $3,500 build plus $1,750 per month. Multi-Attorney is a $7,500 build plus $3,500 per month. All prices are on the pricing page. For reference, custom law firm websites in 2026 range from $1,500 to $50,000 across the industry.
No. Every price is published on the pricing page, so you can decide before you ever talk to us. No call is required to see numbers, scope, or timelines, and there's no sales call to get started; the review form is the way in. The only calls in the whole process come after you've hired us: a 90-minute kickoff and a 30-minute training session at launch.
Industry median for law firm SEO retainers in 2026 is about $4,083 per month. FirmForte's Launch + Grow tier is $1,750 per month and includes SEO, AEO, two long-form articles, monthly AI citation tracking, and same-day edits. Below industry median, with pricing posted on the page.
Yes. Launch + Grow and Multi-Attorney can be canceled after month 3 with no clawback. Audit + Fix and Launch are one-time fees with no monthly commitment at all. We don't do 12-month lock-ins.
Partly because the work is real: legal is a competitive vertical, the content has to be written by someone who can get the law right, and every page needs checking against bar advertising rules before it ships. Partly because of what else you're funding — sales teams, account managers, and a discovery-call model that prices each firm by what it looks like it can afford. The 2026 median retainer is about $4,083 a month. Ours is $1,750, posted on this page, with no sales team to pay for.
It's above the 2026 median of roughly $4,083, so it's a premium price, and whether it's too much depends entirely on what's inside it. At that number you should expect substantial monthly content, technical work, off-site authority building, and reporting that ties to cases rather than rankings. Ask three things: what you keep if you leave, whether the price was posted or quoted after a call, and how long you're committed. If any answer is vague, the number isn't the real problem. Our equivalent tier is $1,750 a month, cancellable after month three.
Before you compare quotes
What this work costs, everywhere else.
Our numbers are above. These are the industry numbers to check them against, written to be useful whoever you hire. If a quote you've been given looks nothing like any of this, that's worth asking about.
Web design
What a law firm website costs
Cost, timeline and the ownership question, which is the one that decides whether you bought a site or rented it.
Retainers
The median legal marketing retainer
What the typical monthly retainer runs, where the median sits, and what firms report getting for it.
Budgeting
What should you budget for marketing?
How to set a number from your own case values and close rate instead of copying a percentage off a blog.
Our side of it
Why we charge below median
Why our retainer is roughly half the industry median, and the four situations where we turn the work down.
Client reviews
What firms say after working with us.
Real client reviews, verified and published on Trustpilot.
We've had a great experience working with Lareb and his team. They helped completely revamp our law firm's website and have also been handling our monthly SEO. They've been very responsive throughout the process, easy to work with, and quick to address any changes or issues that come up. Most importantly, after only a few months, we've already seen a noticeable improvement in our local search rankings for personal injury law. We're very happy with the work they've done and would highly recommend them to any business looking to improve their website and online presence.
Smooth process and great support!
Working with FirmForte has been a breeze. Everything was handled clearly and professionally from the start, and Lareb made sure all our questions were answered quickly. Really solid service if you're looking for clean web design and SEO work done right!
10/10
My experience with Lareb was superb. I am a new attorney who opened his own solo law practice; I contracted Lareb to make my website. Communication was exceptional, the product itself is beyond what I wanted, people consistently comment on how good the website is and how easy it was to navigate. I'd recommend Lareb to any future attorney looking to take the next step and build their own home. He is the foundation you need.
If you're looking for a dependable web designer and webmaster who truly acts as an extension of your team, look no further than Lareb and his team. They do far more than just keep our web presence modern and up to date-they provide proactive security monitoring against threats and malware, giving us peace of mind. We highly recommend them for future web development projects.
Absolutely amazing company
Absolutely amazing company. Highly skilled with fair pricing and they stay on top of all the latest trends. They have doubled my practice through strategic and smart growth of my website and other social media strategies. I couldn't recommend them more.
Free website & AEO review
A second pair of eyes on your current site.
Send us the URL. Within 48 hours, we'll come back with a 6-page report covering what's converting, what's leaking, and where your firm shows up (or doesn't) in AI search.
- Homepage + top 3 practice-area pages reviewed
- AI visibility across ChatGPT, Perplexity, Google AI Overviews, Claude
- Schema markup & page speed review
- Three highest-priority fixes, ranked by impact and effort
- Competitor citation comparison
Request your free review
Read by a human. 48-hour turnaround. No card required.